"I came back to Zubuchon to sample their other Pinoy dishes. And they were all beautifully simple. Just like your mom's cooking."
"We love Zubuchon! This is the Best Lechon Restaurant to open in Manila this 2017!"
"The popular Cebu lechon reataurant, whose lechon was praised by Anthony Bourdain, sets up shop in Makati."
"Ready your hearts and tummies, because this lechon will leave you wanting more."
"This lechon place serves Filipino food at its finest, all letting you remember the taste of home-cooked meals you used to love back in your childhood days."
"Zubuchon, one of the most famous lecon in Cebu, was started by one Joel Binamira, who is a management consultant and the man behind the Market Manila blog."
"If ever you're in Cebu and are looking for a unique Cebuano experience, Zubuchon has eight branches open and waiting to serve you."
"Renowned for more than just the lechon that made it famous, it has quickly become a must-go-to for all visitors to the southern city."
"The secret lies in the way it's cooked: homegrown pigs are stuffed with all-natural herbs and spices then slowly (no shortcuts here) roasted on bamboo poles over charcoal."
"Zubuchon's nostalgic roast has brought Cebu and the Philippines back on the gastronome's map, creating not only a distinction for tourism but also strengthening the Filipino identity."
"When Joel Binamira, a.k.a Marketman, finally opened Zubuchon in Cebu, we couldn't help but share his pride and optimism, for if anyone could make the "Best Pig Ever" fly, it would be Joel."
"After several experiments, Joel felt that he and his roaters got it right and they had their own version they can call their own."
"Crackled skin and luscious flesh flavored with lemongrass, rosemary, oranges and herbs."
"It could have very well been the unproclaimed national dish adobo that made waves in the food scene, but thanks to MarketMan and his lechon, much attention was given to that damn delicious beast."
"The pig that made Bourdain smack his lips with glee was lechon, or slow-roasted suckling pig, perphaps the Philippines' most beloved dish."
"It's an approach that justifies itself quite easily, especially to those who appreciate what Binamira says is 'food done honestly'."
